This is a direct quote from a client’s husband who I must say is himself a very able and successful businessman.

Hey it’s an opinion and everybody is entitled to their opinion but to my mind it’s an ill conceived conviction and one that doesn’t stand up to any scrutiny even in his own kitchen.

My client, a fiery and at times formidable accountant from Oxford was very quick to point out that in the short time she’d been on Twitter (8 weeks) she had directly attracted 5 new clients and made connections with several potential Joint Venture Partners. In addition she had been invited to and attended numerous networking events that had each proved fruitful because many of the attendees already knew her via her Twitter persona.

In 8 weeks she had attracted over 200 local business followers whom she could engage with confidently and effortlessly. To a woman not known for her reticence we had found her marketing Mecca.

This was given further credence by the fact that some months earlier she had undertaken an expensive mail shot to 2000 local businesses and run an email campaign to a further 1000. The results were not good and in total she received just 9 replies of which 2 have resulted in fee income.

Now I’m not knocking direct mail or indeed email after all I’ve used both media very successfully over many years. But if you look at them in con