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Recent Articles

21
Jul

Video – Turning More Prospects Into Clients…

We've been using video on client sites for some time now and the results are excellent. Working mainly with accountants in the UK (although not exclusively) video is a great differentiator in a crowded market and not something that is altogether expected. Google Analytics stats improve dramatically and the most important stat ...
8
Jul

Twitter Is A Waste Of Time…

This is a direct quote from a client’s husband who I must say is himself a very able and successful businessman. Hey it’s an opinion and everybody is entitled to their opinion but to my mind it’s an ill conceived conviction and one that doesn’t stand up to any scrutiny even ...
29
Jun

Time For Change..?

A marketing friend of mine mailed this to me last week and I thought I would share it with you. It highlights the power of world class copywriting but I also think it provokes questions that many of us are considering in these uncertain times. One day, there was a blind ...
28
Jun

Are You Using Google Local Business Listings

Your Google Local Business Centre is a very important location on your marketing map. Currently providing free listings in Google Maps you have got to be bonkers not to take advantage of a free listing on Page 1 of Google. We know from our friends at Google that local search ...
28
Jun

Local Search Engine Marketing – Your Google Strategy

I recently wrote a blog about Google Local Business listings (Google Maps). The response was very positive and indeed many people have mailed me to say they have submitted their listing to Google or they are in the process of doing so. Google themselves are as we speak trialling additional paid ...