We’ve been using video on client sites for some time now and the results are excellent. Working mainly with accountants in the UK (although not exclusively) video is a great differentiator in a crowded market and not something that is altogether expected. Google Analytics stats improve dramatically and the most important stat is that conversions also increase. It is also read on…

This is a direct quote from a client’s husband who I must say is himself a very able and successful businessman. Hey it’s an opinion and everybody is entitled to their opinion but to my mind it’s an ill conceived conviction and one that doesn’t stand up to any scrutiny even in his own kitchen. My client, a fiery and read on…

A marketing friend of mine mailed this to me last week and I thought I would share it with you. It highlights the power of world class copywriting but I also think it provokes questions that many of us are considering in these uncertain times. One day, there was a blind man sitting on the steps of a building with read on…

Your Google Local Business Centre is a very important location on your marketing map. Currently providing free listings in Google Maps you have got to be bonkers not to take advantage of a free listing on Page 1 of Google. We know from our friends at Google that local search is the fastest growing sector of Search Engine activity. This read on…

I recently wrote a blog about Google Local Business listings (Google Maps). The response was very positive and indeed many people have mailed me to say they have submitted their listing to Google or they are in the process of doing so. Google themselves are as we speak trialling additional paid ads which will sit above Google Maps. Originally piloted read on…